Lyft, leveraging Uber’s public twitter data to build marketing strategies

12 minutesExecutive Summary This report explores how Lyft can leverage Uber’s public twitter data to build marketing strategies. As the two largest private taxi service providers, competition is fierce and data analytics is key as a competitive advantage. Therefore, I probe the possibility and exploiting Uber’s public data and leveraging it as Lyft’s strength. The … Continue reading Lyft, leveraging Uber’s public twitter data to build marketing strategies