Ethical Dilemma – Google’s data collection: geographic results

16 minutes“We Know Where You Are. We Know Where You’ve Been. We Can More or Less Know What You’re Thinking About” (Saint, Business Insider). A quote by Google’s ex-CEO and now executive chairman of Alphabet, Google’s parent company. Google, which needs little to no introduction to the average person, specializes in organizing the world’s information … Continue reading Ethical Dilemma – Google’s data collection: geographic results

Lyft, leveraging Uber’s public twitter data to build marketing strategies

12 minutesExecutive Summary This report explores how Lyft can leverage Uber’s public twitter data to build marketing strategies. As the two largest private taxi service providers, competition is fierce and data analytics is key as a competitive advantage. Therefore, I probe the possibility and exploiting Uber’s public data and leveraging it as Lyft’s strength. The … Continue reading Lyft, leveraging Uber’s public twitter data to build marketing strategies

Opportunity Analysis – Virtual Workout Groups in the United States

5 minutesDuring undergrad (2010), I had this idea to create virtual GYMs where people can work out from home with their friends as a social event and workout sessions with a personal trainer. In short, recreated the GYM at home with little to no equipment. Fellow students and instructors encouraged me to pursue this idea, build it out and … Continue reading Opportunity Analysis – Virtual Workout Groups in the United States