Lyft, leveraging Uber’s public twitter data to build marketing strategies

12 minutesExecutive Summary This report explores how Lyft can leverage Uber’s public twitter data to build marketing strategies. As the two largest private taxi service providers, competition is fierce and data analytics is key as a competitive advantage. Therefore, I probe the possibility and exploiting Uber’s public data and leveraging it as Lyft’s strength. The … Continue reading Lyft, leveraging Uber’s public twitter data to build marketing strategies

Geographic Information Systems (GIS) And The Insurance Industry

5 minutes“Insurance is a product that both the seller and buyer hope is never actually used” (Author Unknown) is a revealing statement about the insurance industry, where both sellers and buyers approach with caution. Insurance companies want to maximize premium profits with as little risk as possible. In this essay, I will explore how GIS … Continue reading Geographic Information Systems (GIS) And The Insurance Industry