My MBA Experience

3 minutesI started my MBA program with emphasis in marketing in 2015 with a generous full-ride fellowship from the organization I work for – Esri. I attended the University of Redlands, which has a gorgeous campus and has been around since 1907. I graduated August 2017, and I feel bittersweet about my graduate program experience. … Continue reading My MBA Experience

Lyft, leveraging Uber’s public twitter data to build marketing strategies

12 minutesExecutive Summary This report explores how Lyft can leverage Uber’s public twitter data to build marketing strategies. As the two largest private taxi service providers, competition is fierce and data analytics is key as a competitive advantage. Therefore, I probe the possibility and exploiting Uber’s public data and leveraging it as Lyft’s strength. The … Continue reading Lyft, leveraging Uber’s public twitter data to build marketing strategies